Each recipe is built from your dog’s age, breed, weight, activity, and preferences. We calculate daily energy needs (kcal) and balance protein, fat, vitamins, and minerals to global standards (NRC/AAFCO).

Ratios are just percentages — they ignore differences in proteins, life stages, and calories. We balance nutrients, not just ratios, so every bowl is scientifically sound and parent-friendly.

Every plan is cross-checked against NRC & AAFCO nutrient requirements to ensure safety and completeness.

Not always. If supplements are needed, we’ll recommend only safe, essential options — with clear instructions.

Yes. We adjust portions, calcium levels, and nutrients by life stage and breed needs to ensure long-term safety.

No. Our recipes are meat-based because dogs are biologically designed to thrive on animal proteins and fats. We focus on what’s species-appropriate — food that matches their digestive system and natural nutrient needs.

Dogs are facultative carnivores — while they can digest some plant ingredients, their nutritional needs (like essential amino acids, vitamin B12, iron, taurine, and fat-soluble vitamins) are best met through animal sources. Our plans use balanced amounts of meat, organs, and vegetables for variety and fiber, but the foundation is always protein-forward.

Yes — organs like liver and kidney are excellent nutrient sources when used in the right amounts. We include them thoughtfully to maintain balance and avoid excesses.