How It Works

Each recipe is built from your dog’s age, breed, weight, activity, and preferences. We calculate daily energy needs (kcal) and balance protein, fat, vitamins, and minerals to global standards (NRC/AAFCO).

Ratios are just percentages — they ignore differences in proteins, life stages, and calories. We balance nutrients, not just ratios, so every bowl is scientifically sound and parent-friendly.

Every plan is cross-checked against NRC & AAFCO nutrient requirements to ensure safety and completeness.

Not always. If supplements are needed, we’ll recommend only safe, essential options — with clear instructions.

Yes. We adjust portions, calcium levels, and nutrients by life stage and breed needs to ensure long-term safety.

No. Our recipes are meat-based because dogs are biologically designed to thrive on animal proteins and fats. We focus on what’s species-appropriate — food that matches their digestive system and natural nutrient needs.

Dogs are facultative carnivores — while they can digest some plant ingredients, their nutritional needs (like essential amino acids, vitamin B12, iron, taurine, and fat-soluble vitamins) are best met through animal sources. Our plans use balanced amounts of meat, organs, and vegetables for variety and fiber, but the foundation is always protein-forward.

Yes — organs like liver and kidney are excellent nutrient sources when used in the right amounts. We include them thoughtfully to maintain balance and avoid excesses.